RUTGERS UNIVERSITY-CAMDEN

SEARCH RUTGERS

REGISTRATION

TUITION & PAYMENT

COURSE LISTINGS

CALENDAR

STUDENT SERVICES

FACULTY INFORMATION


WINTER SESSION OFFICE
Armitage Hall, Lower Floor
311 North Fifth St.
Camden, NJ 08102
856-225-6053
FAX: 856-225-6453
winterim@camden.rutgers.edu




UNDERGRADUATE SCHOOL OF BUSINESS
PLEASE NOTE: Upper level (300+) business courses have restricted access. Non-Rutgers students should provide transcripts with their registration for consideration for these courses.

HOSPITALITY MANAGEMENT

Green Consumerism (Cr.3)
52:537:412:Sec.W1:00836 Canvas
12/22/17-1/12/18 Time by arrangement
Levinson, Nathan
Email: levinso@camden.rutgers.edu
Open only to 52:135 major students. Online course in Canvas. Go to http://onlinelearning.rutgers.edu/canvas. Online course fee of $100. An introduction to the terms, strategies and best practices associated with the application of environmental sustainability in business. Consumerism within hospitality is the context which allows for a broad range of applications and examples which will include cost-benefits, evaluations, reporting, CSR and global strategies. The areas of climate change, food security, water shortages, energy alternatives, recycling, re-using and renewing will be covered.

MANAGEMENT

Special Topics in Management: Risk Management (Cr.3)
52:620:491:Sec.W1:00836 Canvas
12/22/17-1/12/18 Time by arrangement
Ruiz, Luis
Email: lcr30@rutgers.edu
Online course in Canvas. Go to http://onlinelearning.rutgers.edu/canvas. Online course fee of $100. Risk is costly. Thus, it is imperative that an organization thoroughly identify, quantify and invariably minimize operating risks. If this is done in a cost-effective manner the result is an increase in the value of the firm. This course will provide students with a comprehensive perspective on Enterprise Risk Management principles and terminology as well as insurance concepts, tools and techniques. The student will learn how to identify and evaluate various types of risk and will be apply methods of handling those risks through the use of insurance, risk assumption, risk avoidance, and loss prevention. The student will also develop analytical understanding of risk management practices.

MARKETING

Special Topics in Marketing: Social Media Marketing (Cr.3)
52:630:492:Sec.W1:00791 Canvas
12/22/17-1/12/18 Time by arrangement
Araten-Castillo, Jennifer
Email: jaraten@camden.rutgers.edu
Pre-requisites: 52:630:301 or 201. Online course in Canvas. Go to http://onlinelearning.rutgers.edu/canvas. Online course fee of $100. For many organizations, social media has become a primary channel to engage, listen to, and communicate with a variety of stakeholders. Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr, and other social media platforms have changed the rules of engagement. An integrated and multi-channel social media strategy is now a must-have for organizations seeking to achieve their business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth. As the value of "earned media" word-of-mouth recommendations from friends, family, and news articles rises because it is trusted more than "paid media, organizations are tasked with shaping the public conversation about their products, services, or mission. This course utilizes principles of branding, public affairs, marketing communications, and community engagement, to teach students how to plan, execute, and assess comprehensive and effective social media campaigns for local corporations, government agencies, and non-profit organizations. Students will learn applications of social media management tools, the hows and whys of their use, and how to decide which avenues to use to reach an organization's marketing objectives.

Back to List.


MASTER OF BUSINESS ADMINISTRATION

Inquiries for full admission to the program should be directed to the Office of Admissions. Non-Rutgers students interested in taking MBA courses should provide a transcript of course-work with their summer application and must obtain approval through the Graduate Director. Questions regarding admissibility to a course or to the program should be addressed to the Graduate Director.

HUMAN RESOURCE MANAGEMENT

Special Topics in Human Resource Management: Strategic HR and Employee Development (Cr.3)
53:533:670:Sec.W1:00792 Canvas
12/22/17-1/12/18 Time by arrangement
Gaspar, Joseph
Email: josephpaulgaspar@gmail.com
Online course in Canvas. Go to http://onlinelearning.rutgers.edu/canvas. Online course fee of $100. The performance of firms depends on the strategic management of their human capital. Leaders must manage their human capital as effectively as their financial capital to develop and maintain a competitive advantage. In this course, you will learn about managing people and talent from a human resource (HR) perspective. Topics include attraction, recruitment, selection, retention, development, and performance management. The course develops insights into these processes through practitioner publications, case studies, and online course discussions.

MARKETING

Special Topics in Marketing: Strategic Channel Management (Cr.3)
53:630:670:Sec.W1:00828 Canvas
12/22/17-1/12/18 Time by arrangement
Carnovale, Steven
Email: steven.carnovale@rutgers.edu
Online course in Canvas. Go to http://onlinelearning.rutgers.edu/canvas. Online course fee of $100. In the context of marketing and supply chain management, the channel through which products are distributed plays a significant role in the firmís overall strategy. This course will focus on the impact of channel choice, from traditional distribution models (i.e. big-box retail) to direct to consumer and everything in between. A specific focus on this course will be the impact of IT and the digitization of consumption and the role that it plays in how channel management strategies are designed and executed.

Back to List.