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WINTER SESSION OFFICE
Armitage Hall, First Floor
311 North Fifth St.
Camden, NJ 08102
856-225-6053
FAX: 856-225-6453
winterim@camden.rutgers.edu




UNDERGRADUATE SCHOOL OF BUSINESS
PLEASE NOTE: Upper level (300+) business courses have restricted access. Non-Rutgers students should provide transcripts with their registration for consideration for these courses.

MANAGEMENT

Special Topics in Management: Business of Sports (Cr.3)
52:620:491:Sec.W1:02510 Location: Canvas
12/23/16-1/13/17 Time by arrangement
Frascella, Vincent
Email: tuc67859@temple.edu
Online course in Canvas (go to http://canvas.rutgers.edu). Online course support fee of $100. This course covers both professional and college sports as a business. We will analyze and discuss issues that make the business of sports different from other industries as well as the similarities. Issues will include league structure, team operations, revenue sources, media influence, stadium operations, stadium development, finances and costs, labor relations, college business issues, college issues, social issues, and valuation and profit.

MARKETING

Special Topics in Marketing: Social Media Marketing (Cr.3)
52:630:491:Sec.W6:02152 Location: Canvas
12/23/16-1/13/17 Time by arrangement
Araten-Castillo, Jennifer
Email: jaraten@scarletmail.rutgers.edu
Pre-requisite: 52:630:201. Online course in Canvas (go to http://canvas.rutgers.edu). Online course support fee of $100. For many organizations, social media has become a primary channel to engage, listen to, and communicate with a variety of stakeholders. Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr, and other social media platforms have changed the rules of engagement. An integrated and multi-channel social media strategy is now a must-have for organizations seeking to achieve their business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth. As the value of "earned media" – word-of-mouth recommendations from friends, family, and news articles – rises because it is trusted more than "paid media,” organizations are tasked with shaping the public conversation about their products, services, or mission. This course utilizes principles of branding, public affairs, marketing communications, and community engagement, to teach students how to plan, execute, and assess comprehensive and effective social media campaigns for local corporations, government agencies, and non-profit organizations. Students will learn applications of social media management tools, the how’s and why’s of their use, and how to decide which avenues to use to reach an organization’s marketing objectives.

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MASTER OF BUSINESS ADMINISTRATION

Inquiries for full admission to the program should be directed to the Office of Admissions. Non-Rutgers students interested in taking MBA courses should provide a transcript of course-work with their summer application and must obtain approval through the Graduate Director. Questions regarding admissibility to a course or to the program should be addressed to the Graduate Director.

MANAGEMENT

Special Topics in Management: Supply Chain (Cr.3)
53:620:670:Sec.W1:02154 Location: Canvas
12/23/16-1/13/17 Time by arrangement
Carnovale, Steven
Email: steven.carnovale@rutgers.edu
Online course in Canvas (go to http://canvas.rutgers.edu). Online course support fee of $100. Sustainability and its related tenets have made waves in recent years. Seemingly every step in the value chain must now consider sustainability and its implications on the entire supply chain system. This course will cover some key topics in the implementation, best practices, and benefits of sustainable supply chain practices. Topics include: sustainability, sustainable supply chains & operations, closed loop supply chains, circular economies among others.

MARKETING

Special Topics in Marketing: Business of Sports (Cr.3)
53:630:671:Sec.W1:02490 Location: Canvas
12/23/16-1/13/17 Time by arrangement
Frascella, Vincent
Email: tuc67859@temple.edu
Online course in Canvas (go to http://canvas.rutgers.edu). Online course support fee of $100. . This course covers both professional and college sports as a business. We will analyze and discuss issues that make the business of sports different from other industries as well as the similarities. Issues will include league structure, team operations, revenue sources, media influence, stadium operations, stadium development, finances and costs, labor relations, college business issues, college issues, social issues, and valuation and profit.

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